Vogue Italia heads to Angus, Scotland for unique location

Date: (11/04/2018)


There was Rubbish the movie, then Trash the movie and now a starring role for Landfill as Vogue Italia headed to an Angus facility for their Allegory of Water fashion shoot featuring model Julia Cambell-Gillis and directed by Elena Petitti di Roreto.

Rob Page of Schedule D Productions went BTS (behind the scenes) at Restenneth Landfill near Forfar for TayScreen by kind permission of the Vogue Italia team.

A regular for Vogue Italia, Elena has also directed shoots for globally famous fashion brands including Bottega Veneta,  Valentino, Mulberry and Hugo Boss.

Production was by London based Image Partnership and followed a previous fashion shoot for Stella McCartney at the same location in 2017.

Landfill sites that can be film locations are a real challenge to find in the UK for very understandable health and safety reasons. But Angus has such great recycling going on that Restenneth doesn't operate 24/7 so filming is a definite possibility.


Breughel - inspiration, connection and mind your elders

Inspiration for the shoot came from the 1654 painting Allegory of Water by Jan Breughel the Elder now housed in Rome at Galleria Doria Pamphilj.

By interesting coincidence, there are Breughel paintings in Angus itself at Arbroath Art Gallery. The paintings are by Pieter Breughel the Younger.

Stay with us here! This is the connection bit.

Breughel artists were active over four generations starting with Pieter Bruegel the Elder. His sons were the artists, Pieter Brueghel the Younger and Jan Breughel the Elder (Elder because he also went on to have an artist son). So to recap it was Jan who painted Allegory of Water, as in Vogue Italia and it is two paintings by older brother Pieter that are in a gallery in Angus, as in the Vogue Italia film location.


See for yourself

To take a look, head to Arbroath on Scotland's east coast about fifteen minutes from Dundee and about an hour from Edinburgh, then treat yourself to food of the Gods, the Arbroath smokie, just the best way to eat fish.


From Angus to the Milan Fashion Show

The video was shown at the Next Green Talents exclusive party at Palazzo Morando celebrating the new generation of international fashion design Milan Fashion Show in February 2018. It also highlighted the ongoing collaboration between  Vogue Italia and high end fashion retailer, Yoox, this year turned the spotlight on ethical values and a more considerate approach to consumerism.

Get some inspiration on your next party outfit from the event pictures.

The video features model Julia Campbell-Gillis standing at the landfill site next to a pile of discarded mattresses as a digger works in the background.

The "Kindness and warmth" of the Angus Council workers is praised among the credits with special thanks going to waste management team members Rikky Goodwin, Ian Douglas, Ian Blake, Robert Longmuir, Aiden Devlin, Rob and Hector".

You can watch the video on Vimeo.


VOGUE ITALIA | ALLEGORY OF WATER from Francesco Roma on Vimeo.